As August 1st approaches, it’s clear that this year’s peak season never truly arrived. Despite ocean carriers’ attempts to raise freight rates through a General Rate Increase (GRI), market conditions simply wouldn’t cooperate. Soft demand, shifting tariff timelines, and volatile policy swings under the so-called “TACO” strategy have upended traditional shipping cycles. Rates for August are now falling, not rising, and with booking volumes down … Read More