Should You Fly Every SKU to Avoid a Stockout? A Selective-Air Guide for Pet Brands

Man holding a dog in a pet store aisle, showing why pet supply brands need to keep best-selling products in stock.

Picture a pet brand with 40 products on a container out of Ningbo. The vessel is running 10 days late, and Black Friday is close. Three best-sellers, a dental chew, a calming supplement and a treat-dispensing camera, will sell out before the ship arrives. The other 37 have enough stock to wait. Flying the whole container would wipe out the season’s margin. Flying nothing leaves … Read More