Picture a pet brand with 40 products on a container out of Ningbo. The vessel is running 10 days late, and Black Friday is close. Three best-sellers, a dental chew, a calming supplement and a treat-dispensing camera, will sell out before the ship arrives. The other 37 have enough stock to wait. Flying the whole container would wipe out the season’s margin. Flying nothing leaves … Read More
Ocean Space Too Tight? How to Decide What Moves by Air This Q4
The booking was confirmed. The purchase order is due before Black Friday. Then the container rolls to the next sailing, and the question lands on your desk: do we fly it? For many importers this fall, the honest answer is “some of it.” Ocean schedules are harder to rely on, but air freight isn’t cheap either. The smartest move is rarely to convert an entire … Read More